Mr. Vijay Seshadri Ramachandran
Mr. Vijay Ramachandran, has worked twelve years with J Walter Thompson (now Wunderman Thompson), and on many of the agency’s brands as an account planner. His clients ranged from Unilever, Cadbury’s, Godrej-GE Appliances, Ceat Tyres, Kellogg’s, Pond’s and De Beers. He was associated with Citi Bank as the Marketing and Analytics Director for India for setting up the analytics team and built it out to handle analytics for Europe and the Americas. His responsibilities at Citi Bank also included internet and digital banking (building the digital acquisition engine, revamping the website, creating the mobile app and innovative mobile payment mechanisms) and adding product management (liabilities, investments, and insurance).He was also appointed as the Chief Marketing Officer of the EMEA region handling marketing responsibilities for 12 countries in Eastern Europe, Middle East and Africa. He was also on the six member global marketing council from 2010 to 2014, working on global branding of the bank, creating cross-market and cross-regional synergies in communications and products. Mr. Ramachandran has also worked with IDFC Bank Limited as the Chief Marketing Officer. Mr. Ramachandran holds B. Tech (Electrical Engineering) degree from IIT Madras and a PGDM from IIM Ahmedabad.